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Hailee Steinfeld Strikes a Pose for Reef Escape

Flip-flop brand Reef announced Wednesday Hailee Steinfeld would serve as the new face of Reef Escape for Spring 2017.

“Hailee is the perfect embodiment of the Reef Escape ethos of being confident, spirited, spontaneous, fun and stylish,” says Mike Matey, Reef VP of marketing. “She’s an aspirational and positive role model for young women around the globe, and we couldn’t be more thrilled to have Hailee as the face of our revolutionary new sandal line.”

Reef’s Spring ’17 collection focuses on ‘vintage California,’ through neutral color palettes and marble-like prints with pops of contradictory colors. The brand’s sandals feature anatomical footbeds with arch support, sturdy strap and toe post strength to help prevent snaps, and matte lining to cut back on rubbing. Reef also uses PVC-free materials.

The whimsical and youthful appearance of the collection mirrors Steinfeld’s own young age and bright personality, with hot pinks, mint and peach colors mixed with blush, coral and lime. The sandals also boast geometric shapes in each print.

“I grew up in California and Reefs were a part of our daily uniform,” said Steinfeld. “The comfort and classic style that Reef brings to sandals is inimitable and I’m excited to represent a brand that has been a part of my life for as long as I can remember.”

Reef Escape will launch in January online and in-store.