Vans is bringing the SoCal experience to the Windy City. The skate and action sports footwear brand announced it will celebrate the grand opening of House of Vans Chicago with a two-day music and street culture event beginning Feb. 3.
The Chicago outpost, located steps away from Wrigley Field, is the third permanent House of Vans. The original location is in Brooklyn’s Greenpoint neighborhood and the second is beneath London’s Waterloo Station. The venues double as a skate park and serves as a cultural hub for art, music, independent film premiers and workshops.
The House of Vans Chicago skate park pays homage to the city with an obstacle that features an ivy-covered wall inspired by the one at Wrigley Field.
“Chicago has a rich and eclectic history across action sports, art, music and street culture akin to Vans’ own roots and ‘Off The Wall’ ethos,” said Doug Palladini, Vans global brand president. “It’s an honor to bring House of Vans to life here in Chicago so we can grow our Vans family and give back to the creative communities that make this city so vibrant.”
The two-day celebration kicks off with performances from Future Islands, Digable Planets and Noname, and a photography retrospective shot at House of Vans by emerging photographers.