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How Footwear Brands Show Support for Breast Cancer Awareness Month

October is Breast Cancer Awareness Month and footwear brands are bringing attention and support to the cause through special collections and give-back initiatives.

Seamless knit footwear brand, Rothy’s, announced it will donate 100 percent of sales of Petal Pink styles to Breast Cancer Prevention Partners (BCPP). The brand promises to donate up to a goal of $20,000 for the month of October.


BCPP is focused on preventing breast cancer by eliminating exposure to toxic chemicals and radiation linked to the disease.

“BCPP strives to prevent breast cancer before it happens, and we’re honored to support their important and life-saving work,” said Stephen Hawthornthwaite, Rothy’s co-founder and CEO.

Rothy’s in Petal Pink are available in two styles, the Flat and the Point, and retail for $125 and $145 respectively. The shoes are available on

The Walking Company
Specialty comfort footwear retailer, The Walking Company, announced its 7th annual ‘Walking for Hope’ campaign to support charitable efforts through local communities and health-related organizations.

This year, The Walking Company has pledged to reach over $900,000 in total combined donations since the campaign’s inception to support City of Hope, the world-renowned cancer research center, and various local charities across the country through grassroots initiatives.

The retailer will donate a portion of the proceeds from the sales of exclusive ABEO biomechanical footwear and accessories adorned with the pink ribbon. The assortment includes ABEO athletic footwear styles, shearling boots and slippers, as well as accessories and personalized 3-D orthotics. The collection is available at The Walking Company stores nationwide and online.

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Throughout the month of October, Mizuno is partnering with the Breast Cancer Research Foundation (BCRF) to launch #projectzero, an initiative raising funds for breast cancer research, highlighting personal stories of strength and showcasing the role sports play in transforming lives affected by cancer.

As part of the partnership, Mizuno introduces the BCRF Wave Rider 21 exclusively at Fleet Feet Sports nationwide. A special edition of the brand’s cornerstone running shoe, the BCRF Wave Rider 21 paired with limited edition BCRF T-shirts bearing a custom pink-ribbon shoelace insignia design.

The BCRF gear will be available for purchase at, and in Fleet Feet Sports retail locations across the U.S., with $10 from each pair of shoes and $5 from each shirt donated directly to BCRF. In addition, 10 percent of sales from select Mizuno gear purchased from Oct. 1 to Oct. 31.

New Balance
New Balance has been associated with breast cancer awareness for over 25 years. The brand announced it will donate 5 percent of suggested retail price of sales of its Lace Up for the Cure Collection, guaranteeing a minimum donation of $500,000 for the Susan G. Komen for the Cure charity.

New Balance Breast Cancer AwarenessThe sneaker collection offers styles with pops of pink, from the sole of the shoes to the inside coating, to the entire shoe. Non-footwear offerings include a bomber jacket, printed capris and a tunic.

The collection is available year-round, and shoes retail for $69.99 to $164.99.

Charleston Shoe Co.
Charleston Shoe Co. is donating 50 percent of its proceeds from all of the brand’s pink styles in honor of breast cancer awareness month.

The brand will donate proceeds from its pink shoe sales to the Susan G. Komen Foundation throughout the month of October. The pink styles include a number of sandals, wedges, slides and loafers.

Charleston Shoe Co Breast Cancer AwarenessThroughout the month, Charleston Shoe Company be cutting prices of pink styles to $95.