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Vincent Wauters to Lead Hunter Global Expansion as New CEO

Vincent Wauters is set to take the reigns as CEO at Hunter effective March 1, the Scottish boot brand announced Tuesday.

Wauters joins Hunter following a stint at Canadian outdoor clothing retailer Arc’teryx, where he served as President. He has also served as an Executive board member for Amer Sports Corporation, where he oversaw the company’s apparel and gear categories.

“I am honoured to join such an iconic brand,” Wauters said in a press release. “The combination of heritage, performance and fashion is what makes Hunter so unique. What has been accomplished in the last few years is remarkable and I look forward to building on this, realising Hunter’s global potential and setting the path towards an ambitious and inspiring brand future.”

Wauters joins Hunter at a crucial juncture, as Hunter is counting on his brand-building experience to help guide the company as it opens a series of planned global flagship stores. Hunter opened its first flagship in London in 2014, while a second Tokyo location is set to open in March, followed by further expansion into key global hubs including Hong Kong and New York City.