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Infant and Toddler Shoe Brand Robeez Changes Hands

McCubbin Hoisery is adding a new member to its family. The children’s hosiery and soft shoe company announced Monday that it has purchased baby and toddler footwear brand Robeez from Stride Rite, a subsidiary of Wolverine World Wide, for an undisclosed amount.

The two companies have history together. In 2010, Robeez tapped McCubbin to launch a range of Robeez socks. Based on the success of the sock line, McCubbin was offered the U.S. and Canadian license to manufacture, distribute and market the footwear line in 2013. McCubbin updated the soft-sole shoe collection with new constructions, materials, design and marketing initiatives including the Spring ’15 launch of Disney Baby by Robeez. This month the company rolled out its first collection of baby apparel, spanning coveralls to sparkly tutus.

With the acquisition, McCubbin aims to take Robeez’s growth momentum international.

“We’ve been working with the Robeez brand for several years and are thrilled to have the opportunity to acquire the brand, accelerate growth and connect with consumers on the global scale,” said David McCubbin, McCubbin Hosiery president.

McCubbin Hosiery portfolio also includes licensing for: Stride Rite, Trumpette, Rosie Pope, Pendleton Woolen Mills, Tretorn, Yummie by Heather Thomson and Free Country.