Ivanka Trump is taking a break from the pounding the campaign trail for her father’s presidential campaign to launch a campaign of a different sort.
Trump’s eponymous apparel label pays tribute to the modern working woman in its Fall ’17 campaign, which spotlights Trump and three other working women in a series of videos.
The campaign stars Keaton Row CEO Cheryl Han, Cap & Gown Project co-founder Emily Heller, and stay-at-home mom Kelcey Hix. The videos show the women going to work and around their friends, and is meant to present each woman “in her element.”
“We’re all working hard to create the lives we want to live, we’re in it together. It isn’t easy, but it’s worth it,” said Trump in a press release.
In addition, Trump will be hosting a sweepstakes from Sept. 21–Oct. 19 where customers can enter to win her latest fall handbag, the Tribeca Satchel, filled with NYC getaway-themed goodies.