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J.C. Penney and Nike Team Up for Shop-in-Shops

J.C. Penney has teamed with Nike to give its shoppers a new way to answer the call: Just do it.

The department store chain pumps up its athletic offering with Nike shops inside more than 600 J.C. Penney locations, creating a destination for active shoppers.

J.C. Penney’s recent holiday sales update read like many of its competitors’. The retailer said comp store sales declined 0.8% for the nine weeks ending Dec. 31, compared to the previous year. Women’s apparel continued to be a hurdle, while online sales growth showed double digit gains. The retailer, which struggled in the first three weeks, regained some momentum in part due to its Sephora, shop-in-shops. No doubt J.C. Penney intends for the new Nike shops to be a similar bright spot in the weeks ahead.

Read more at Sourcing Journal.