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Bearpaw Hires New CFO, Marketing Manager

Bearpaw has added new blood to its team. The company announced the hiring of Jason J. Martini as chief financial officer and Edna De Pamphilis to the position of marketing manager.

Martini makes his transition to Bearpaw after working 10 years at VF Corporation. He served as the JanSport Brand chief financial officer for three years. Prior to VF, he worked at Unilever Ice Cream, General Mills and WW Grainger, Inc.

“With Jason Martini’s impressive background, we are very fortunate to have him join Bearpaw, bringing with him a deep knowledge of what is needed to transform the explosive demand for Bearpaw’s platform into a financially strong business,” said Bearpaw President John Pierce. “Martini’s previous success guiding financial teams in high growth and industry-leading companies will be invaluable and have an immediate positive impact as we evolve our commercial business and continue to expand Bearpaw.”

Pamphilips previous worked at Brown Shoe Company as marketing services manager. In this role, she will develop innovative marketing strategies and execute key opportunities to continue to build the brand identity.