K-Swiss has tapped Patrick Buchanan for the role of director of global marketing for the K-Swiss brand. He will report directly to K-Swiss President Barney Waters.
“Patrick is a very well rounded marketer with great relationships within the industry and the culture,” said Waters. “His ability to execute integrated marketing campaigns, coupled with his in-depth knowledge of the marketplace, will be invaluable as we continue growing the K-Swiss brand.”
Buchanan brings 10 years of brand building experience to the American tennis brand, most recently serving the marketing director for Creative Recreation, which recently landed Nick Jonas as a celebrity collaborator. Previously, he handled public relations and celebrity relations for brands such as Hudson Jean and Royal Elastics.