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K-Swiss Hires Creative Recreation Marketing Exec

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

K-Swiss has tapped Patrick Buchanan for the role of director of global marketing for the K-Swiss brand. He will report directly to K-Swiss President Barney Waters.

“Patrick is a very well rounded marketer with great relationships within the industry and the culture,” said Waters. “His ability to execute integrated marketing campaigns, coupled with his in-depth knowledge of the marketplace, will be invaluable as we continue growing the K-Swiss brand.”

Buchanan brings 10 years of brand building experience to the American tennis brand, most recently serving the marketing director for Creative Recreation, which recently landed Nick Jonas as a celebrity collaborator. Previously, he handled public relations and celebrity relations for brands such as Hudson Jean and Royal Elastics.

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