With all the hype and spectacle one has come to expect from Kanye West, the rapper-turned-designer officially unveiled his Yeezy Season 3 collection at New York Fashion Week, giving fans the official first look at the new Boost line for Adidas.
Amid a packed house at Madison Square Garden which included Vogue’s Anna Wintour and the entire Kardashian family, West’s collection stood on stage worn by a diverse cast of models, including such famous faces as Naomi Campbell and Veronica Webb. West’s show served the dual function of launching his new album, which after an 11th-hour name-change is now titled The Life of Pablo.
The Yeezy Season 3 presentation’s main cast unveiled an updated version of the Yeezy Boost 350 and a brand-new 1050 boot. Both models utilize the latest in Adidas Boost technology, in which blown EVA pellets are compressed to create a durable, shock-resistant, responsive sole. A cast of almost 1000 extras, meanwhile, wore iconic Adidas styles such as the Tubular, NMD, Gazelle, Stan Smith and the Superstar.
“We are so thrilled to continue our collaboration with the brilliant Kanye West,” said Arthur Hoeld, general manager of Adidas Originals. “It is his fearless creativity that inspires us to continually raise the bar. We look forward to pushing new boundaries together once again.”