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Kanye to Adidas: “We Have to Make a Shoe that Costs $30”

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Kanye West’s Yeezy line of sneakers for Adidas Originals has made headlines for many things, but being affordable isn’t one of them. With a starting price of $200 and a value several times that on the resale market, Yeezy Boosts aren’t exactly an economical choice of footwear.

But in a new interview, the rapper-turned-designer expressed his interest in making footwear at a lower price. Speaking with radio host Annie Mac on her BBC Radio 1 program, West brought up his conversations with Payless, saying he wants to make a version of his popular Yeezy sneakers for a more mass audience.

“I’m going to Adidas and I’m like, ‘Adidas, I know you’ve never made a shoe under $50, but we have to make a shoe that costs $30 USD.’ And I’m gonna wear it—it’s gonna be the coolest shoe of all. To me, this thing I’m saying is the thing I’m most excited about of anything I’ve ever done.”

He continued, “To be able to take all of what I’ve learned from the best designers, and making collections with fashion people ripping me up alive and dissing me saying ‘don’t quit your day job,’ and all that—to be able to get to a point [of making] something that everyone can touch… I want people to have it.”

Whether or not the $30 Yeezy ever comes to fruition, West is certainly in a position to make it happen. The three-stripe brand recently entrusted West to co-design performance footwear as part of a new line, Adidas + Kanye West.

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