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Kanye West Wants to Open 200 Yeezy Stores in the Next Year

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As Kanye West launched his highly-anticipated Yeezy Season 4 collection Wednesday, the rapper and designer also revealed more about Adidas’ retail expansion of the Yeezy brand.

In an interview with Vogue, West revealed that he and Adidas are currently in the process of opening the first Yeezy retail outlets, which he says will be “completely disrupt[ive].”

“What I learned from doing the pop-ups is there’s so much possibility out there in approaching and completely disrupting the format,” he said. “And it needs to happen.”

According to West, the first store is planned for California, where he and his wife Kim Kardashian West and his children currently reside. But West says he doesn’t want to stop with just one store.

“I want to do 200 stores in the next year. That’s just me saying what I want. I’m not saying what can definitely happen but you might as well just state out loud what you want,” he said. “That’ll put you one step closer to getting it.”

Beyond retail, Adidas’ recent investment in the Yeezy brand may also have an impact on bringing down the cost of the line, which has drawn ire from critics for its high-priced athletic wear.

“I’m very focused on trying to make things far more affordable, far more beautiful, and for far more people,” said West, who also confirmed that he’s planning to design children’s apparel in addition to the recently-launched Yeezy Boosts for toddlers.

West also addressed the recent social media controversy surrounding a Yeezy Season 4 casting notice that specified “multiracial women only,” a concept developed with longtime collaborator Vanessa Beecroft. West says it wasn’t meant to exclude anyone, least of all black women.

“The ten thousand people that showed up didn’t have a problem with it,” he said. “How do you word the idea that you want all variations of black? How do you word that exactly?”

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