Trained in classic ballet as a child, Kloss will put her athletic background to good use as the face of Adidas by Stella McCartney.
“It is an honor to be the face of Adidas by Stella McCartney,” the model said in statement. “Both iconic brands continuously raise the bar in fashion, fitness and technology. Their collaboration is the perfect intersection of style and function, resulting in a collection that empowers women to feel strong and confident.”
McCartney says that hiring Kloss for the campaign was all about “empowering women,” and allowing each woman to express her unique style.
“Karlie is a true Adidas by Stella McCartney woman. She has that unique energy that drives others whether she is in front of the camera or challenging herself in the gym or on the track, all the while expressing her own individual style,” the designer said. “I am thrilled to have her as the face of the Fall/Winter 2016 collection, she inspires and empowers a new generation of women to push themselves further in achieving their goals without compromise.”