Kate Moss and Adidas Originals never go out of style. To mark the re-launch of the Gazelle, Adidas Originals has tapped artist Doug Abraham to add his own narrative to an iconic 1993 image of Moss wearing the sneakers for a campaign titled, “Remember the Future.”
The deconstructed image by Abraham is part of a still image and video-driven creative series launching Tuesday that will stretch across the brand’s retail, social and digital channels.
“With the re-launch of Gazelle, we looked to the original cultural references that defined the authenticity of the style. Kate Moss has always had a connection to the Adidas Originals brand and her affection for Gazelle during the ’90s is a testament to the ways the silhouette has been adopted into style and pop culture,” said Nic Galway, Adidas Originals vice president of global design.
Adidas Originals announced last month the return of the Gazelle—an archive style that dates back to the 1960s. For Fall ’16, the brand is rolling out styles from the shoe’s grunge era. More styles will be released throughout the season.