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Keen Hires John Eberle as GM, Outdoor

The Keen team continues to grow. The company announced the addition of Nike veteran John Eberle as General Manager of Outdoor, Lifestyle and Kids, effective Aug. 9.

As Keen’s first-ever GM, Outdoor, Eberle will oversee global business operations, management strategy, and product and business development for the company’s largest product category.

Prior to Keen, Eberle spent 13 years at Nike in various roles—most recently as VP/GM Running Emerging Markets where he managed the holistic running business across numerous international countries. At Nike, Eberle also held GM and Global Business Director positions for a decade that spanned domestic and international business, finance, product and equipment management. Before Nike, Eberle landed at Fila, Rockport, Puma, New Balance and Avia, in roles ranging from communication to project manager.

“Keen presents a perfect storm of opportunity, strong culture, and great talent. I’m humbled to be trusted to help this brand accelerate to the next level,” said Eberle in a press release. “My decades of outdoor athletics and business have equipped me to truly understand Keen, as well as help guide this brand to a leadership position in the outdoor/lifestyle industry.”

Eberle is Keen’s fourth high-profile hire in the last year. Earlier this month, the company hired Tyler LaMotte as VP of Brand Marketing. In the past 12 months, Christy Saito joined Keen as VP, Global Product Merchandising, Outdoor and Lifestyle, and Rob Langstaff as VP, International.