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Keen Releases Live Monumental Trailer Ahead of Earth Day Premier

Outdoor lifestyle brand Keen is gearing up for the release of its new Live Monumental documentary on Earth Day, and is giving the world a first look in a newly released trailer.

Having traveled 7,500 miles in a yellow RV across 25 states and capturing more than 40,000 petition signatures during the summer of 2015, Keen is continuing its efforts to protect natural parks and wildlife with the release of their Life Monumental documentary film, which captures the events of the Keen team’s winding journey from Portland, Ore. to Washington, D.C.

The 18-minute film will debut on Earth Day, April 22 at the Cowell Theater in San Francisco, and will be a featured film in this year’s Wild & Scenic Film Festival, which showcases natural world through environmental and adventure films.

“It’s about encouraging folks to remember the conservation ethic that Theodore Roosevelt established in the early 1900s when he said: ‘It is not what we have that will make us a great nation; it is the way in which we use it.’ This film and the Live Monumental movement is a rallying cry to encourage all of us to live in favor of the future,” said Kirsten Blackburn, Keen Effect marketing manager.

Following the premier, and in partnership with Wild & Scenic Film Festival, the RV will embark on its second cross-country trip in the form of a 10-stop Keen Live Monumental film tour to continue to raise awareness about the importance of public lands preservation. Following the 10-stop tour, Keen’s Live Monumental film will be shown at more than 75 college campuses across the country from September to October as part of the Outdoor Foundation’s “Campus Challenge” to educate students about the environment, recreation and outdoors.

“Keen’s Live Monumental movement is the perfect, real life example of Wild & Scenic’s mission in action: to celebrate the natural environment by instilling a sense of wonder and use film to inspire activism. We couldn’t be more excited to host the film’s world premiere, and to then take it on the road for 10 more stops, activating communities across the country,” said Melinda Booth, Wild & Scenic Film Festival director.

Check out the trailer below.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://www.youtube.com/watch?v=bUhU51_YrPY”][/vc_column][/vc_row]