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Keep Teams Up with Ad-Rock to Support Planned Parenthood

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Keep, a cruelty-free shoe company, has collaborated with Adam Horovitz of the Beastie Boys to create a winter sneaker with net proceeds going to benefit Planned Parenthood.

The sneaker features a weather and water resistant nylon Cordura body, lined with synthetic fleece, and accented with channel quilted, silicon coated nylon. The black shoe with bright pink laces also offers bungee D-ring lace-up system to ensure easy wear.

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“Winter’s cold and I couldn’t find a warm sneaker to walk around in. Given the outcome of our current election, it’s gonna get a lot colder before we can feel that summer sun again,” said Ad-Rock. “So, I collaborated with my friend Una [Kim, founder of] Keep shoes, not just because I wanted warm sneaks, but because I support small business. I support women-run business. I support Asian-American run business.”

Ad-Rock went on to explain that the proceeds of the shoe will go to Planned Parenthood because he supports a woman’s right to choose and make decisions for “their own lives and bodies.”

The shoes retail for $97 and ship in February 2017, but are currently available for pre-order.

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