The old formula for selling children’s footwear—pink, flowers and sneakers—doesn’t cut it anymore. Parents are equipped with multiple devices to shop from any point in the world 24-hours a day and kids are as style-savvy as ever.
We spoke to leading children’s brands about the changing children’s footwear landscape and what retailers need to know before embarking on the Spring ’17 buying season.
Read more at FFANY.
