North American Shoe Company announced Monday that the company has been named the exclusive Lelli Kelly Kids licensee for the U.S. and Canada. The children’s brand, which launched by the Attilieni family in Italy in 1992, offers detail driven shoes, with hand sewn beads and sequined flowers its signature.
The North American Shoe Company will relaunch the brand known for its playful girls’ styles, with its Spring ’18 collection, and offer up 12 to 16 styles for kids fitting between toddler and youth girl’s sizes. The Spring ’18 girl’s line features Mary Jane’s, high top and canvas sneakers, sandals and joggers.
“We are thrilled to be relaunching this much beloved brand in North America,” said Jon Shapiro, director of sales. “This is the first time in several years there has been a specific U.S. distributor targeting consumers in the states. This gives the Lelli Kelly brand the opportunity to be showcased to moms and daughters in a way they are accustomed to.”
Shapiro restated the eagerness of retailers to stock shelves with the Lelli Kelly Kids brand, which will be available in late January 2018, along with a new website.
The shoes are set to retail for $49.99 to $69.99, and can be seen before they hit stores, at FN PLATFORM and the Atlanta Shoe Show this month.