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Nike and Lululemon Benefit From Gen Z’s Athletic Appetite

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Gen Z’s growing preference for athletic apparel brands boosted Nike and Lululemon to new highs in Piper Sandler’s semi-annual Taking Stock With Teens survey. Forty-four percent of upper-income teens voiced a preference for “athletic” apparel brands, a new survey high. Thirty-nine percent said the same in the fall, which at the time was the highest…

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