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Meghan Markle Effect Gives Sustainable Sneakers a Boost, Lyst Says

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The Meghan Markle Effect has struck again—this time giving a boost to sustainable footwear. Lyst, a global fashion shopping platform, compiles a quarterly Index detailing brand and product rankings for each three-month period. For the fourth quarter of 2018, Lyst said eco-friendly French sneaker brand Veja landed in its top-trending women’s products, thanks to the…

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