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MICAM Draws More Interest from International Buyers

The September edition of theMICAM in Milan ended Tuesday with a bump in attendance from international visitors.

The four-day show saw a total of 44,668 visitors, including 26,543 international visitors, up 8.4% from last year’s September show. As requested by the Ministry of Economic Development, theMICAM introduced a new system for certifying attendance.

Asia proved to show the most potential for growth. The number of visitors from South Korea increased 37 percent and the number from China increased 30 percent.

Domestically, Assocalzaturifici President Annarita Pilotti said the market is still difficult. Demand in Italy continues to shrink, however, she said a growing number of Italian buyers suggest the trend may be about to turn around.

In a press release, Pilotti said, “theMICAM attracted exhibitors and visitors from all over the world, confirming its unique attractiveness and credibility as the world’s leading event for quality footwear.” She added, “The trade fair is alive and well, and we are very happy with the results of this edition, in excess of our expectations.”

The next edition of theMICAM will take place Feb. 12-15, 2017.

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