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Mizuno USA Announces New Management

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Japanese sportswear label Mizuno announced Tuesday that Bob Puccini, who served as the Mizuno USA president for more than two decades, would be retiring at the end of the year.

Puccini will still hold a role in the company as a non-executive chairmen and will act as an independent consultant and advisor for Mizuno USA. Replacing Puccini will be Mark M. O’Brien who is the current COO at Mizuno USA. O’Brien will officially take his position as president with the new year on Jan. 1, 2017.

“Bob Puccini has served our company with character and integrity for more than 21 years. He led Mizuno USA to unprecedented heights and his impact on the brand will be felt for years to come,” said Mizuno Corporation President Akito Mizuno.

During his time at Mizuno, Puccini helped guide the USA brand through a restructuring process that helped lift the company from poor sales and stagnant growth.

“My time at Mizuno has been the highlight of my career, and I am filled with so many memories of the people who make Mizuno so special,” said Puccini. “The people of Mizuno embody the challenger spirit that drives our values-based team and organization, and I’m immensely proud of all that we achieved. I was honored to serve this organization for 21 years, and I am leaving it in great hands with Mark M. O’Brien. Mark bleeds Mizuno blue, and he is the right leader at the right time to inject fresh new thinking and aggressively address the challenges that will help Mizuno achieve its next level of growth.”

“I have been a fan of the Mizuno brand from the first time I picked up my Mizuno glove and laced up my Mizuno cleats,” said O’Brien. “I am honored and humbled by the trust and confidence that the Board of Directors and Mr. Mizuno have placed in me to serve as our next President.”

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