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Despite NBA Rule Change, Sneaker Brands Shy Away from Basketball Endorsements

Join Sourcing Journal TOMORROW at 11 am ET to learn how even small changes can have a big impact on textile mill profitability from Cotton USA Solutions, Aii and Tata Textile Mills.

In August, ESPN reported that the NBA would change its rules restricting sneaker colorways to team colors starting in the upcoming regular season—and much has since been said about the space it would open for footwear brands in the league. But, according to Matt Powell, vice president and senior analyst of the NPD Group, the…

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