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Despite NBA Rule Change, Sneaker Brands Shy Away from Basketball Endorsements

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

In August, ESPN reported that the NBA would change its rules restricting sneaker colorways to team colors starting in the upcoming regular season—and much has since been said about the space it would open for footwear brands in the league. But, according to Matt Powell, vice president and senior analyst of the NPD Group, the…

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