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Despite NBA Rule Change, Sneaker Brands Shy Away from Basketball Endorsements

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

In August, ESPN reported that the NBA would change its rules restricting sneaker colorways to team colors starting in the upcoming regular season—and much has since been said about the space it would open for footwear brands in the league. But, according to Matt Powell, vice president and senior analyst of the NPD Group, the…

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