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New Balance Unveils Smartwatch for Runners

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New Balance is plugging into the wearable movement. The company announced its first-ever “made to run” smartwatch called the RunIQ at the Consumer Electronics Show in Las Vegas on Thursday.

The watch, developed in collaboration with Google, Intel and Strava, features a built-in GPS, heart rate monitor, lap button, interval capability and marathon distance battery life to ensure athletes get the most from their workout. Additionally, through the collaboration with social network Strava, RunIQ allows runners to seamlessly upload and share workouts with a global community of athletes.

“Intel technology is reinventing the boundaries of computing to evolve the way people get fit, stay active and improve their performance,” said Brian Krzanich, Intel Corporation CEO. “Our collaboration with New Balance brings to market a smartwatch with enhanced design and functionality, resulting in a smart and connected device for runners that makes amazing experiences possible.”

To complement the RunIQ, New Balance introduced PacelQ, wireless sports headphones with a dedicated Sports Button that provides real-time audio in-ear RunIQ performance updates to help enhance training effectiveness.

The RunIQ is available for pre-order at newbalance.com and will be available at retail for $299.99 on Feb. 1. PacelQ will hit stores Feb. 1, retailing for $109.99.

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