The controversy began when Wall Street Journal reporter Sara Garman tweeted comments made by Matt LeBretton, New Balance vice president of public affairs. The tweet read: “The Obama [administration] turned a deaf ear to us and frankly [with] President-Elect Trump we feel things are going to move in the right direction.”
After the onslaught of Twitter outrage, LeBretton explained his comment was meant in regards to the Trans Pacific Partnership (TPP), which New Balance opposed.
In response to the haters, the company posted a photo-comment to their Instagram to regain control of the situation, and clarify their stance during this post-election period.
— New Balance (@newbalance) November 15, 2016
The absolute and decisive tone of the post shows that New Balance does not take the accusations lightly, and will continue to “be committed to manufacturing in the United States.”