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Meet the New Brand Bringing Customization to Men’s Luxury Footwear

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Toronto-based men’s luxury shoe brand, Milton Shoe Company, has reached its fundraising goals, raising money to go towards the brand’s first real production.

Like many brands before, Milton Shoe used the crowdfunding website KickStarter to achieve its goal. The brand reached its initial goal of $20,000 within 26 hours.

Now, after such a quick fundraising success, the brand sets its sights higher on a new goal of $50,000 to help with costs associated with establishing itself in the U.S. and Europe, according to Brigitte Foisy, co-owner of Milton Shoe.

Milton Shoe, which made its soft launch last year, now offers its first full collection featuring six styles, including chukka boots, loafers, shearling-lined brogue boots, oxfords, Chelsea boots and derby-inspired dress shoes. The shoes are sold through the company’s Kickstarter page, starting at $195 U.S. Estimated delivery is November 2017.

Along with announcing the reaching of its funding goals, the company rolls out a personalization service through its Kickstarter page, allowing customers to customize the inner lining with words and quotations of their choosing.

“Our main goal through the [Kickstarter] campaign was to raise awareness of our brand while keeping our prices down, a price-value proposition was important to us,” said Foisy.

Foisy also said that in-between campaigns, customers will be able to purchase online at the brand’s website.

While the Goodyear welted shoes are made oversees in co-owner Milton Fonseca’s family plant in Portugal, the customization process takes place in Ontario, Canada. For now, the company is strictly direct-to-consumer, with possible plans to expand to retail in the future.

“We wanted to show retailers that we could create a demand for our green soles and inspiring concept even if we had a very limited budget to launch,” said Fonseca. “People demand quality but also something they can identify with. That’s what TMSC offers. Maybe we’ll be taken more seriously if and when we decide to launch at retail.”

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