Nike gives its classic Air Max 97 a Cinderella-inspired update for the silhouette’s 20th anniversary.
Nike revamps the model with Swarovski crystal fabric, adding durability and embellishment to the silhouette. The material contains small clustered cut and uncut crystals, giving a gleaming and gritty appearance.
A pair of Nike Air Max 97 LX in a size seven with Swarovski crystals harbors around 55,960 crystals in total on the uppers. Even more, one square meter of the fabric contains around 1.71 million crystals.
“This was such an exciting project in terms of material innovation,” said Marie Crow, Nike material design director for NikeWomen Sportswear. “We were looking to explore shine and durability in a new and innovative way, and we loved the juxtaposition of the Crystal Fabric’s tough sparkle to reinvent an already iconic shoe.”
Nike applied the fabric through a heat fusing process, with no stitching, using exact pattern pieces in different sizes for different shoe sizes, to curve around the waves of the Air Max 97. As the shoe moves, the crystals refract light, supplying the shoe with a shimmering effect. The shoe was released in black for the spring and gets a silver update for Fall ’17.
The shoe marks the first time Nike has used precious material on an Air Max 97, as well as the first time NikeWoman has used Swarovski crystals on a shoe.
“Swarovski has a proud heritage of innovation and creative collaboration,” said Markus Langes-Swarovski, Swarovski executive board member. “We were delighted to partner with Nike to create this unique design. The Air Max 97 is a truly iconic 360-degree silhouette that has inspired us to imagine what might happen when speed meets light.”
The silver version will be available worldwide starting Sept. 7.