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Nike Announces New North America Head

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Nike announced Monday that Tom Peddie will take over its North American operations as the region’s VP and general manager, replacing Joaquin Hidalgo, who has announced he will be taking a leave of absence amid health concerns.

Hidalgo, who has been with Nike since 2013, leaves the company at a time when Nike’s North American business is struggling with disappointing future orders, weighing on the company’s outlook in its most recent quarter.

“Tom is a strong leader with a deep understanding of our consumer and the integrated marketplace,” said Elliott Hill, Nike president of geographies and sales. “He has proven time and again his ability to lead teams toward continued and profitable long-term growth and we look forward to his leadership in this important geography.”

Peddie has worked in various roles at Nike for the last 26 years, including as its VP of North American sales and VP of global sales.

“Joaquin has shown an unwavering commitment to our brand and to leading the North America business,” said Hill. “During the three years of his leadership, the North America business grew by more than a billion dollars each year. We look forward to his return to Nike.”

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