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Nike Celebrates Pride with New BeTrue Collection

In the race for which footwear brand is most prideful, Nike is looking to pull ahead of rival Adidas with its own ode to the LGBT community.

The Nike 2016 BeTrue collection champions “athletes of all walks of life”, pulling inspiration from two prominent symbols of pride: the rainbow flag and pink triangle.

The collection includes three sneaker silhouettes, as well as select apparel, including the Nike Lunar Tempo 2, Nike’s first all-over rainbow sneaker, the Nike HyperRev 2016, and the Nike Air Max Zero Be True, an all-white take on the Nike classic with a hint of rainbow at the sole. It is just the fourth unique colorway in the history of the Air Max Zero line.

The BeTrue footwear assortment is available now via the Nike SNKRS app, while the full collection including apparel will be launched June 9 online and at select North American retail locations.