The vocal outcry against Trump’s imposed ban on refugees and citizens of seven predominantly-Muslim countries comes just days into his presidency.
“Nike believes in a world where everyone celebrates the power of diversity,” wrote Nike CEO Mark Parker. “Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what makes us stronger as a whole.”
Parker denounced the President’s ban, and reinforced Nike’s welcoming policy in a Sunday afternoon memo to employees.
Nike’s response to the ban comes in part after Mo Farah, a Somalian distance runner who runs for the UK but lives in Oregon, took to Facebook to voice that Trump has made him an “alien.”
“Nike stands together against bigotry and any form of discrimination. We learned that on the field of play, where fairness and mutual respect are the rule, not the exception. Now more than ever, let’s stand up for our values and remain open and inclusive as a brand and a company,” wrote Parker. “We are at our best when we recognize the value of our diverse community.”