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Nike Community Impact Fund Helps Local Kids Get Moving

Nike announced Thursday that six community stores across the United States gave $240,000 to local organizations through the Nike Community Impact Fund (NCIF), in an effort to help kids navigate life through sports, career development and post-high school life.

After opening doors to Tokyo’s NikeLab, Nike now makes noise by giving back to local communities.

The NCIF brings together a committee of Nike employees and store athletes from around the US to bolster local communities where they live and work by giving grants to organizations in the area, promoting positive sport experiences and physical activity to help communities.

“Our community store ambassadors are passionate about getting involved in their communities,” said Caitlin Morris, Nike senior director of North America community impact. “By connecting Nike’s community stores to local grant programs, we look forward to fostering even deeper connections to provide youth with early, positive experiences in sport and physical activity.”

Over the last six years the NCIF has donated to more than 375 nonprofit organizations, totaling over $3.75 million in grants. After the recent grants awarded, the sum of donations for 2016 comes to $800,000.

The latest round of grant recipients included Detroit and Chicago community stores, which allocated the grants to the Boys and Girls Club of Southeastern Michigan and the Gary Comer Youth Center in Chicago.

“We are very grateful to our local Detroit Community Store, The Nike Community Impact Fund and CAF America for their support of our co-ed basketball league,” said Patrice Dicken, club director, Boys & Girls Club of Southeastern Michigan-Lloyd H. Diehl Club. “At the Boys & Girls Club, we want our kids to succeed. Through the co-ed basketball team, we’ll be able to provide even more opportunities for our youth to participate in a structured environment that will help them develop skills, increase fitness, learn strategy and practice good sportsmanship.”

Nike is expanding the  NCIF to Europe, and will announce the first round of grants in 2017.