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Nike Focuses on Digital Growth with New Chief Digital Officer Role

Nike has announced the creation of a new chief digital officer role to help the company reach its goal of hitting $50 billion in global revenue by the end of FY2020.

Adam Sussman has been appointed as Nike’s first chief digital officer, and will report to Nike Brand President Trevor Edwards. Nike says it views digital as “vital” to its growth as a company.

“Digital offers a fundamental transformation of our business, as we create an industry-leading digital ecosystem that flows through all that we do,” said Edwards in a statement. “This is the leadership to which Nike is accustomed. Today’s announcement is a continuation of the Nike promise to develop deep and lasting relationships with consumers, to offer the best athletic service, period.”

In his new role, Sussman will lead the team responsible for the development of new digital products and services across Nike.com, Nike+ and other brand platforms. Prior to joining Nike, Sussman held multiple positions in the interactive gaming and entertainment industries, including EA Mobile and Disney Interactive.

“Adam’s wealth of experience in digital, consumer technology and strategy leadership makes him the perfect person to tackle tomorrow’s challenges today,” said Edwards. “Adam is just as passionate about solving a problem for one athlete as he is introducing that innovation to a global community. 2016 promises to be a big year for the world of Nike digital, and this is just the beginning.”