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Nike Golf: Less Equipment, Better Footwear

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Nike is leaving golf equipment to the other pros. The company announced Wednesday that Nike Golf will refocus on footwear and apparel innovations and will transition out of equipment, including clubs, balls and bags.

In a press release, Nike Golf President Daric Ashford, said, “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”

The company also shared plans to partner with more of the world’s best golfers—an area they’ve been lacking since Tiger Woods fall from the top in the aughts. On Monday, Business Insider examined the brand’s dry spell, noting that a Nike golfer hasn’t been able to “get a win” in two years.

“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, Nike Brand president. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”

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