In keeping with the trend in retail, Nike is looking to bring goods to market faster.
The athletic wear retailer said it is working on an “express lane” for its supply chain to reduce creation-to-market timelines from months to weeks—because speed matters to consumers, company chairman, president and CEO Mark Parker said.
“The Express Lane is becoming an important competitive advantage,” Parker said on an earnings call. “We’ve always given consumers high energy product in the right place at the right time. We’re now leveraging and creating capabilities on a much larger scale. The investments we make in manufacturing revolution and throughout the supply chain are going a long way in help us realize that. Editing to amplify and driving speed and agility are keys to winning now.”
Express Lane manufacturing led Nike to a develop its LunarCharge. Limited quantities of the comfort shoe dropped on Dec. 9 and the company said it is already seeing strong demand.
Read more at Sourcing Journal.