Following the announcement earlier this year that Nike would be debuting self-lacing sneakers, the company took things one step further Tuesday with the announcement it was bringing Michael J. Fox’s self-lacing Nike Mags back to life.
Famously worn by Fox on the silver screen, the 2016 Nike Mag features true adaptive footwear technology that automatically laces itself, adapting to the shape of the wearer’s foot.
Nike has announced it will be giving away 89 pairs of the 2016 Mag through an online draw, funds from which will go towards supporting and raising awareness for the Michael J. Fox Foundation for Parkinson’s Research.
This marks the second time Nike has worked with Fox’s foundation. In 2011, the footwear company built a version of the Mag that was auctioned off to support the charity, raising nearly $10 million dollars in 10 days. Last year, Nike hand-delivered the first pair of adaptive Nike Mags to Fox himself.
“Though it initially shared only a few seconds of screen time with Michael, the idea behind the Nike Mag unlocked something much bigger at Nike,” said Mark Parker, Nike chairman, president and CEO. “It sent us down an uncharted path of innovation, but it also opened our eyes to our ability to fight some of the world’s biggest challenges. We feel privileged for the opportunity to raise even more awareness for the fight against Parkinson’s.”
Those who want to take their chances and enter to win can do so via Nike’s website or through the Nike+ App. Nike is promising to donate all proceeds to the Michael J. Fox foundation, and with no limit to how many times any one individual can enter to win, is surely hoping to raise a lot of money for a good cause.