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Nike Preps for Olympics With 3 Customizable Packs

LeBron has his own sneaker. Kobe got 13 of them leading up to his retirement from the NBA in April. Now Nike is encouraging the everyday athlete (and fan) to create a sneaker to call their own through three new Nike ID programs rolling out this summer.

Gearing up for the Olympics in Rio, Nike launched the Unlimited Pride pack on Thursday, offering the colors of over 30 national flags for 16 different styles across basketball, running and sportswear. Notable styles including the Nike LeBron Soldier X, Nike Free Run Flyknit and Jordan Superfly 5. Supporters can show their patriotism through color selection, personalized elements and by adding a country icon.


On Aug. 5, the brand will introduce the Unlimited Color pack across Free Run, KD9, Pegasus 33, Nike Roshe Flyknit and a Nike ID exclusive Nike Presto. Consumers can create an ombre effect with colors of their choosing and can add a personal message up to 11 text characters.


The same day Nike will debut the Unlimited Glory pack, featuring gold, silver and red bronze options of its most iconic silhouettes—Nike Air Max 1, Nike Air Max 90, Nike Air Force 1 High, Nike Air Force 1 Mid and Nike Air Force 1 Low. The shoes can be personalized with elements like text, country icons and UN country codes.