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Nordstrom Drops Ivanka Trump Brand, Activists Claim Victory

Nordstrom announced that it will no longer carry Ivanka Trump products, Bloomberg reported Thursday.

Nordstrom is the latest retailer to drop Ivanka Trump’s brand, coming after announced it would no longer carry her shoes before suddenly shutting down last week.

Retailers that carry Trump’s collections, which include clothes, shoes and jewelry, are feeling the heat after the social media outpouring for the #GrabYourWallet campaign, urging consumers to boycott Trump brands.

Nordstrom mainly carries Trump’s eponymous shoe line, which is licensed by Marc Fischer.

When equally vocal proponents and opponents of the Trump family emerged during the campaign, Nordstrom maintained that it’s buying is not based on politics. A position it reaffirmed in response to inquiries about why the retailer opted to drop Trump’s brand.

“We’ve said all along we make buying decisions based on performance,” Nordstrom said in a statement. “In this case, based on the brand’s performance, we’ve decided not to buy it for [Spring].”

Nevertheless, the creator of the Grab Your Wallet campaign took to twitter to claim victory.

The web is also buzzing about Neiman Marcus, which had been selling the Ivanka Trump jewelry line. Recent reports indicate the jewelry is no longer available on the department store’s web site.

Trump stepped down from positions within her label around the time of the inauguration, reportedly no longer profiting from her brands.