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Novesta Offers Japanese Denim Sneakers for Spring ’18

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Casual sneaker brand Novesta combines Japanese denim with all-American styling for Spring ’18.

The focused collection offers hero styles, the Star Master low top and the Star Dribble high top as well as introducing a new unisex slip-on sneaker, the Star Master slip-on.

Novesta refreshes sneakers with Japanese denim in black, blue, gray and red for spring. The new Star Master slip-on is available in a variety of colors, and the Star Master color sole features new white uppers with a choice of pink, orange, navy, green, red or yellow soles. Sneakers retail for $90 to $100 and will be available in specialty boutiques nationwide.

The Spring ’18 collection is the Slovakian-based brand’s third season selling in the U.S. The company’s North American sales is managed by Bloodworth & Company.

The brand is dedicated to manufacturing shoes according to the highest environmental standards, using materials such as natural rubber and 100 percent cotton and linen. The natural rubber sole is machine-pressed onto the body of the shoe and the shoe is then finished by skilled craftsmen. This ethical and ecological process results in tire marks around the outsole which is Novesta’s trademark look.

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