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Novus Makes Landfall with New Florida Shop

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

With 40 year of experience and 60 store locations in Puerto Rico, footwear label Novus announced last week the opening of its first retail location in the continental U.S.

Located at the Pembroke Lakes Mall in Pembroke Pines, Fla., Novus’ new shop will utilize their “pick up at store” service, so customers can order from their website and pick up the merchandise in person.

“Novus is aware of the importance of the South Florida market and the large Puerto Rican population of more than 300,000 currently residing in the area that has a close identification with the brand. With this expansion into the U.S., we will now be able to offer Novus’ excellence to the communities in Miami-Dade, Broward, and Palm Beach counties,” said Novus Marketing Director Sandra Castellon.

Novus offers footwear for both men and women and carries a collection of jewelry, purses and accessories.

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