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Olukai Celebrates Hawaiian Roots at Nordstrom Launch

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Hawaiian surf apparel and footwear brand Olukai hosted an exclusive invite-only event Sunday night to celebrate the grand opening of Nordstrom’s newest flagship door at Ala Moana Center in Honolulu.

The celebration also marked the first look at Honolulu’s much heralded boutique hotel: The Surfjack Hotel and Swim Club. Approximately 100 tastemakers, including many local artists, designers, and musicians enjoyed energetic beats spun on vinyl by DJ group Aloha Got Soul.

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