Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Report: Online Sneaker Purchases Are a Risky Business

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Sneaker and athletic shoe retailers have a lot more to worry about during online customer transactions.

According to a new study by e-commerce solutions provider Riskified, online sneaker transactions are 300 percent more likely to be fraudulent than an average fashion order.

The study also revealed that the more items in the bag or cart, the more likely a fraudulent transaction will occur. An order with six or more items is 3.5 times more risky than a smaller order, the report revealed.

Style is also a factor for those committing fraud. The more stylish the shoe, the higher the risk of fraud.

Canada and Great Britain were outlined as top shipping destinations in fraudulent transactions.

In spite of the high risk for fraud, Riskified reported that sneaker retailers should be able to approve 80 percent of online transactions.

Related Articles

More from our brands