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OrthoLite Grows Marketing and Sales Team

Hot on the heels of their recently announced ‘Secrets’ ad campaign, OrthoLite announced they’re bringing in three footwear veterans to lead their marketing and sales team.

Dan Legor is joining OrthoLine as the company’s director of marketing, Andy Downes will take on the role of sales manager for key accounts, and Matt Hennessey will serve as sales manager for performance brands in the east.

As director of marketing, Legor brings with him 20 years of experience in footwear as the head of marketing at Ecco, a senior marketing manager at Timberland and the director of e-commerce at Lindt & Sprungli.

Downes has 20 years of product and sales experience working for Nike and Adidas. Hennessey comes with 16 years of sales and development experience as product development manager at Sperry, senior development manager at Under Armour, and senior developer at New Balance.

“We’re thrilled to have these dynamic professionals joining our team and helping to drive continued growth within each of the key sales channels. The number one priority of the sales and marketing team is to help our footwear partners sell more shoes by delivering the most comfortable product to their consumers. This has fueled our success together over the years, so we will continue to invest in ways to help each of these brands exceed their goals with OrthoLite,” said Ortholite President Pamela Gelsomini.