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Outdoor Footwear Brands Blend Trend with Performance

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A slight head-scratcher of a trend has gripped retail this spring season: performance-ready hiker sneakers and sandals are making their way into the mainstream. “Consumers are asking for versatile, performance-ready options that work for their everyday lives, or as we say, from ‘trail to tavern,’” explained Merrell brand director Kelly Ballou. Increased participation in outdoor…

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