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50,000 Petition Nike to “Dump Trump” and Relocate Trump Tower Store

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

In light of controversial comments on race and gender made by presidential hopeful Donald Trump, a new campaign calling for Nike to relocate their Trump Tower location is attracting a lot of attention online.

As of this writing more than 50,000 people have signed Courage Campaign’s petition to demand Nike “Dump Trump” by relocating their flagship Trump Tower location on 57th Street in Manhattan. Nike’s lease at Trump Tower, which is set to expire in 2017, is estimated to be worth over $200 million dollars, according to Courage Campaign.

In a statement to Vamp, Courage Campaign Manager Laura Leavitt says that Nike’s values are inconsistent with the statements made by Trump.

“Donald Trump’s brand is bad for business. It’s bad for America. It’s bad for the world. It’s sexist, racist, bigoted, xenophobic and encourages violence against its political opponents. That’s the opposite of everything that Nike purports to stand for. They should leave Trump Tower to send a clear signal to the world that they oppose Trump’s values and that Trump’s brand of bigoted bullying is bad for business and completely unacceptable.”

While Nike has yet to respond to the campaign, rumors have it that Nike is currently evaluating its options, and is close to closing a deal on a new space at FAO Schwarz at the General Motors Building on Fifth Avenue.

If Nike were to “dump Trump”, they wouldn’t be the first brand to cut ties with the presidential hopeful. Last year, Macy’s announced it would stop selling Trump’s menswear collection after he called Mexican immigrants “rapists” and made disparaging remarks about women.

“We are disappointed and distressed by recent remarks about immigrants from Mexico,” Macy’s said in a statement to CNN at the time. “We do not believe the disparaging characterizations portray an accurate picture of the many Mexicans, Mexican Americans and Latinos who have made so many valuable contributions to the success of our nation.”

While fashion and footwear brands have historically had a distant relationship with politics, Leavitt says that consumers also expect companies to act responsibly and reflect their values.

“We’re not asking Nike to come out in favor of one political party or the other, but rather we are asking them to reject what is a clear violation of their brand’s values of diversity and inclusion. Bigoted, sexist, racist, xenophobic bullying and violence are not consistent with Nike’s brand. Macy’s, ESPN and others have already cut ties with Trump and we look forward to Nike doing the same.”

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