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Pantone Reveals Color’s New Direction for AW 16/17

Color is moving toward more grounded shades, earthy neutrals and blurred color lines across men’s and women’s fashion for the Autumn/Winter 2016/17 season, and, according to Pantone, Marsala is staying the course.

Laurie Pressman, Pantone Color Institute’s vice president, presented the coming fashion season’s color direction at Sourcing at Magic Tuesday, noting that AW 16/17 will be about strong color that speaks to our desire to stand out and be seen.

Spicy reds and burnt oranges will play alongside florals and nature’s greenery, and all will have that 70s air apparent on the year’s runways.

Read more at Sourcing Journal.

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