Pantone is going back to the great outdoors for inspiration and turning to Muse for its Spring/Summer’18 color forecast.
“Inspiration is the process of being emotionally stimulated to promote, experience or sense something that moves and influences,” said Lenzing Fibers director of business development Tricia Carey, who spoke on behalf of Pantone Color Institute creative director Tod Schulman at TexWorld USA.
Muse, Pantone’s Spring/Summer’ 18 forecast theme, highlights today’s highly-digitized world and how consumers are regaining their affinity for the environment in their homes and wardrobes.
“We continue to become increasingly tech dependent and as the speed of technology grows, so does our speed to process images and information,” Carey said.
Read more at Sourcing Journal.