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Manhattan Stalwart Paragon Sports Debuts New Sneaker Department

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Open since 1908, Paragon Sports remains a New York City destination for those searching for gear, apparel and now, an infinite array of sneakers. The retailer opened a new footwear department called Dept. 1908 Thursday in New York City.

The name, Dept. 1908, takes its cue from the brand’s heritage, while offering over 2,500 modern styles of fashion sneakers and athletic shoes in a new space within the Paragon location. The footwear department offers brands like Nike, Adidas, Asics and more.

“Our athletic, outdoor and casual footwear departments have been brought together in an exciting new space while maintaining the specialty feel and staying true to the Paragon brand. We felt that there was a void in the marketplace for the consumer experience while shopping for both technical and lifestyle product,” said Bruce Blank, CEO and president of Paragon Sports. “Dept. 1908 fills that void by offering an authentic NYC shopping experience through unmatched selection and on point expertise.”

The footwear area has its own entrance and can also be accessed through Paragon Sports’ main entrance.

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