During the program, West, speaking of his design process, said that he designs with the likes of President Obama and Leonardo DiCaprio in mind. He then segued, somewhat randomly, into a story about Payless.
“I called the head of Payless. I’m like, I want to work with you. I want to take all this information that I’ve learned from sitting at all these fashion shows and knocking on all these doors and buying all these expensive clothes. And I want to take away bullying.”
While it remains unclear how Kanye West for Payless shoes might end bullying, the rapper-turned-designer was serious about his call with Payless. In an email sent to Racked, the footwear brand confirmed a call took place.
“We can confirm that Kanye reached out and had a phone conversation with Payless CEO, Paul Jones,” a Payless representative wrote via email.