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Pentland Brands Acquires SeaVees

Pentland Brands Limited sees potential in SeaVees. The company announced Wednesday that it has acquired a majority stake in the casual sneaker brand, with hope to bring SeaVees to a more global customer base.

The sneaker brand is known for updating timeless sneaker silhouettes with contemporary uppers and colors.

“Since the resurrection of the SeaVees brand in 2010, we’ve been intensely focused on creating timeless product of extraordinary quality and establishing an authentic voice with our customers,” said SeaVees CEO Steven Tiller. “Pentland’s world-class resources and impeccable reputation in brand building make them the ideal partner for the next chapter of SeaVees.”

SeaVees joins other casual footwear brands under the Pentland umbrella, including Lacoste, Butterfly Twists, Kickers and Ted Baker Footwear.

“We have a strong track record of investing in brands in the long-term, so our plan is to give Steven and his team space to build the SeaVees brand, while giving them access to the size and scale of our network that, as a global brand management company, Pentland can offer,” said Chirag Patel, global strategy director of Pentland Brands.